ProFolios.ai is VC funded video-centric, Ai enhanced profile builder for professionals to build and showcase their personal brand and share it with a single link.
As Director of Product + Technology, I had the opportunity to go from 0 → 1 for product branding, market positioning and messaging, and implementation of marketing technical operations, build pipelines, and infrastructure.
My Responsibilities
- Branding
- Development
- Design
- Copywriting
- Deployment
- Infrastructure
- Analytics
- Customer Journey Tracking
Key Project Pillars
Marketing Website
Create visual branding and product messaging to introduce ProFolios to the world. The marketing website was designed to be clear, speak to the variety of Customer Avatars identified by our CMO.
New User Onboarding
Create an updated, more streamlined, new user onboarding and username selection process.
Customer Journey Tracking
Identify and implement key customer journey checkpoints and create infrastructure to sync data back to our Customer Relationship Manager (CRM) for bespoke follow up and observability.
Key Challenges
- Working with a remote and distributed development team (West/East USA + Ukraine) was a new challenge to be overcome.
- Integrating a new technical direction (NextJs app router + tailwind) with legacy code (NextJs pages router + MUI and CSS Modules).
- Implementing a totally new infrastructure and build pipeline for 4 environments (production, UAT, QA, development).
- Developing product messaging and distribution strategies from scratch.
- Creating a centralized Customer Journey Tracking infrastructure is difficult across marketing, product, and CRM to ensure observability for optimization and informal product feedback.
Tools + Technology
- NextJs (app router (marketing) + pages router (product))
- Node (koa)
- Remotion
- Prisma
- React Query
- Shadcn
- Amazon RDS (Postgres)
- Tailwind
- Plausible Analytics
- Vercel
- Hubspot